Top Picks: Video Marketing Software Review

Besides having a huge impact on your audience, video marketing software can also help improve your website’s search engine rankings. One of the metrics search engines use to measure quality of a website is content. A website that has both text and other media such as unique videos, shows the site’s commitment to providing quality information and helps to improve rankings over time. Also, video software automates the distribution and posting of your videos on different video sites such as YouTube, which generates backlinks to your website. Quality backlinks are another factor search engines use to rank a site and video marketing software helps you achieve that.

There are several video marketing software packages available so I have selected a few of the most popular and widely used to review.

EasyVideoSuite is well designed and used by some of the biggest names in online marketing. It is designed to work with PayPal, MailChimp, ClickBank, AWeber, WordPress, Optimize Press, etc. Some of its most popular features are:

  • Basic video recording from the screen or via webcam.
  • Ability to add ‘Buy Now’ and other call to action buttons.
  • Creation of timed events around the video to captivate your audience.
  • SEO features.
  • Security.
  • Video conversion.
  • Advanced video marketing statistics.
  • Split testing and much more.

Video Curation Pro helps you create and spin videos using curated text and videos. Video Curation Pro optimizes and uploads video on websites like YouTube and helps get them ranked. The best thing about this system is it is fully automated. You don’t have to do any work! This software works by sourcing images from your hard drive, Instagram, Pinterest, etc., and uses them to create a video. You can edit the quality of the images and sound, and add or delete whatever you want.

The Traffic Player is a marketing software and WordPress plugin that works by creating customizable skins and support systems. It is extremely easy to use, great for beginners, and a great tool to instantly stylize your video. Its functionality includes:

  • 20+ premium video skins.
  • Widgetized support.
  • Amazon3 direct linking.
  • Mobile format URL support.
  • HTML5 support.
  • Viral social buttons.

Viewbix is all about taking video marketing and making it more effective to drive real leads. Many marketers mistakenly think an informative video as opposed to informative text is most effective. That is not always the case. Videos can be downright boring. Viewbix software incorporates lead generation tools and interactive apps to your video that make your audience interact with you and take action.

Tube Toolbox is specific to YouTube and one of the best YouTube marketing software available. It is particularly good at improving your channel’s popularity. Some of Tube Toolbox’s features are:

  • Automated friend requests.
  • Message and video.
  • Audience targeting.
  • Gathering features.

Best of all, Tube Toolbox always complies with YouTube’s terms of service so you can rest easy your videos will by accepted by YouTube.

The last video marketing software we will review is SociVidz. SociVidz is a new software released in 2014 that is one of the most affordable video syndication services and is much cheaper than the previously mentioned options. However, despite its low cost; it has many more features than the other software reviewed. As a result, SociVidz is considered an up-and-coming video syndication powerhouse by internet marketers.

Here is a list of some of the features SociVidz offers:

  • Add soundtracks, voice-overs, intro clips, transitions, zoom/pan effects +++
  • Edit, manipulate, split videos and perform various audio and video changes
  • Video keyword research
  • Video competition analyses research
  • Google & YouTube video ranking analyses
  • Upload videos to multiple video Uploading sites
  • Get social signals, embeds and shares from multiple Social Media sites
  • Create authority link wheels
  • Get YouTube video views, likes, comments and subscribers (crowd marketing)
  • Search and download creative common images and videos
  • Multi-threaded, light weight and fast
  • And Much More

Syndicating video is an extremely effective way of drastically improving your brand or business’s reach and improving how many people know about your existence. However, it is critical that you don’t use these syndication services to spam your company or products online. If used poorly, you can risk making your business look suspicious and unprofessional. You can also risk a search engine penalty if you use questionable SEO tactics when submitting your videos such as over-stuffing keywords and other metadata.

In summary, there are many video marketing software packages available and the above are merely a sampling of the most popular. As you can see, video marketing is a very valuable tool for internet marketers. They simplify the process, add important features that enhance your online marketing, automate much of the process and most importantly, they improve your ability to increase your search engine rankings, grow your brand, advertise your product and increase your success as an internet marketer.

Gaining More Chances of Affiliate Success Through Marketing Software

Regularly, marketers want more out of what they have bargained for. And because of numerous demands, they end up in a pile of questions that need quick solutions. Marketing and branding has never been easy but because of our fast growing technology, affiliate marketing software has been made possible.

What is affiliate marketing software? It is one type of software that enables the integration of a seamless tracking system for affiliates embarking on a full pledged solution. Talking about networking, marketing software is made to suffice the struggling effects of branding affiliates and marketing them. This is because every affiliate has the pure capability to market themselves individually and sell the company’s products, earning very high commissions.

How can Affiliate Marketing Software support success?

1. Traffic? No problem.

Affiliates can bring as many traffic as they possibly can and not worry if they’ve got their name stamped on that deal. What’s worse than not having someone to visit your site is not being marked as that person who is responsible for large numbers of customers. It’s an affiliate’s worst nightmare. But because of the affiliate marketing software present these days, affiliates need not worry. And companies or marketers should make it a point to install such software to ensure the security of every affiliate’s account.

2. Commission reports made easy.

Whenever affiliates make a huge commission, it is the company’s obligation to run commission reports and confirm that the visitor really came from its true source. Affiliate marketing software made it easier for companies to run down the program and see the amount of money they owe to every affiliate.

3. Pay your affiliates right on time, all the time.

If you’re having a hard time tracking down your affiliate’s basis, it would be harder to pay them on time. That is why affiliate marketing software is probably the most useful software in terms of affiliate marketing business. Now you don’t need to worry about paying your affiliates on time because when using such software, it is efficiently possible.

4. Summary? No worries.

If you keep on worrying about summarizing different areas of sales, affiliate marketing software is just about everything. This is very efficient most especially in the field of organizing and keeping track of those important records. This will also minimize committing mistakes that you wouldn’t dream of happening. Summarizing through affiliate marketing software ranges from sales to commission to clicks, leads and impressions summary, name it.

What does affiliate marketing software spell out? T-R-U-S-T. How can a person trust your company or whatever it is that you’re offering them if in the first place you don’t have evident proof of supporting it? Trust is a very important word especially in doing business. You can never give your support to anyone without gathering enough amount of trust in them. In vice versa, the affiliate can trust you and you can do the same.

Now remember, every software has its own use. It will depend on the kind of report you need to fulfill. There are no cons in installing such software in your hard drive. It can do more good than evil. What’s amazing about affiliate marketing software is that you can easily and efficiently determine exactly how much you owe an affiliate and the moment you realize it, the easier it is for you to show them the money.

The Right Email Marketing Software For Photographers – Built Your Business Fast

If you run a photography business, and you’re wondering whether there’s good email marketing software for photographers, then you’re in luck.

The trouble with looking for email software is there are so many services available, which one should you use? Many of the paid software is good. However, for photographers you should look more broadly than just getting email marketing software.

What do I mean by “more broadly?”

I mean, you should look for photographer business software that includes email software. Not a stand-alone email service. This way you can have a centralized business management operation rather than a hodgepodge of software applications to run your business.

There is no question that using a quality email software application can do wonders for your business. However, why stop with just email marketing?
Did you know there’s software for photographers that in addition to having email capability, also offers scheduling (which nicely integrates with your email marketing), credit card processing, e-commerce platform, financial reporting, time keeping, payroll (if you hire people to assist), and more?

Frankly, the integrated, all-in-one solution means you’ll spend less time managing different software applications and entering data. When your photography business software is completely integrated, you can leverage and integrate your email marketing lists with other aspects of your business.

I’ll explain with an example:

Suppose you have 2,000 people on your email list. Suppose 500 of those people are regular customers with the remaining 1,500 one-off or occasional customers. With a comprehensive software platform, you can integrate your email software with your scheduling. This way, for example, if someone is scheduled for a photo-shoot, you can program the software to send out reminder email messages.

This is just one example of how the right email software can not only maintain your business, but build it.

Consider another example:
You can place a freebie option on your website that is an incentive for prospective customers to sign up for your e-newsletter. An incentive could be anything – a discounted photo-shoot, photograph touch-ups, or a simple informational booklet about hiring a photographer.

Once a prospective customer signs up, you can send them all kinds of useful information about what you do, what you can do for them as well as sending samples of your work. You can start and maintain a dialogue. If and when those prospective customers need a photographer, they’ll very possibly contact you.

Always think about more sales. Suppose in November you want to offer your client base gift cards. A solid photography software program includes the gift card creation (electronic if you wish). You can sell these gift cards via your email marketing.

The point is when you integrate your email marketing with your other business processes, you spend less time administrating, and in fact harness leveraging power to increase sales and revenues.